There’s not much use in having a website if no one can find it.

The web is crowded with sites all vying for the attentions of your customers. But by taking a few simple steps to make sure your website is Search Engine Optimised (SEO) you’ll easily climb the search engine rankings and be found more readily. We don’t just design and build beautiful websites - we make sure they’re noticed! And that means a full and (cost) effective SEO service.

A Search Engine Optimised website means a site appearing towards the top of the search results. There are various ways we go about increasing your site's performance in search engines such as Google, Yahoo, Bing and many others.

Keyword Research

Firstly, we need to find out exactly what words or phrases people are typing into their chosen search engine in order to find what they are looking for. For example there's little point in optimising a Lake District hotel website for the phrase "Lakeland hotel" if the majority of people are searching using the phrase "hotel in the Lake District". Once we’ve identified the appropriate keywords or phrase for your market, we can move onto the next phase.

Optimisation

With the keywords and phrases established, we'll build them into your website’s text content so that they appear more frequently. But there’s a careful balance to consider here. We can’t just fill your website with these words or phrases. Search engines are canny and will know that they are being tricked. We keep up to date with the latest search engine criteria so that we can make sure that they recognise your site. Ensuring your website’s text is search engine optimised will very rarely mean altering its design or feel. It will simply make it more easily found.

Link Building

Creating links to your site from other sites such as web directories, forums and blogs is a very effective way of boosting its search engine rankings. Google constantly monitors the amount of incoming links to your site and the more links, the higher your ranking becomes. At Mullin Multimedia we can work with you to establish and build these all-important internet links.

Submitting To Google
Once we’ve Search Engine Optimised your website we’ll submit a site map to Google, which will help them to index every page of the site. We will also submit your site to Google Analytics so that you receive a free monthly breakdown of who is visiting your website and where they’re from. Armed with this information we are able to offer an ongoing service to maintain and even improve your search engine rankings.

Create A Blog
Search engines love blogs. A blog is simply a news page where you would regularly post updates about anything to do with yoga. For example, one of the posts could be about new courses you are offering or information about a recent class. Visitors to the blog can subscribe to future posts. The best blogs are the ones that are informal, chatty and don’t try to promote their products too heavily.
Just a few simple steps and you could easily climb the search engine rankings. And that means more people finding and using your business.